We collect your data so we can: 

• Send you follow-up communications after events 

• Keep you informed about upcoming events and webinars 

• Share updates about new products and applications we launch 

• Respond to enquiries and maintain business relationship records 

We will only send marketing communications where you have provided consent, where another lawful basis under applicable marketing laws applies, or where we are otherwise permitted to do so under applicable legislation. 

Lawful Basis for Processing 

We process personal data under one or more of the following lawful bases: 

• Consent - where you have opted in to receive marketing communications 

• Legitimate interests - for business relationship management, responding to enquiries, and event follow-up communications 

• Contractual necessity - where processing is required to fulfil a contract or take steps prior to entering one 

• Legal obligations - where processing is required to comply with applicable laws and regulations 

Legitimate interests may include maintaining customer and prospect relationships, improving our services, and conducting business operations securely and efficiently. 

Your data is stored securely within company-approved systems including Microsoft 365 and SharePoint environments, in accordance with our internal data management and information security policies. 

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include: 

• Access controls based on least privilege principles 

• Multi-factor authentication 

• Encryption of data in transit and at rest 

• Activity monitoring and security logging 

• Secure backup and recovery procedures 

We may use trusted third-party service providers, such as Microsoft and CRM platform providers, to process personal data on our behalf. These providers are contractually required to implement appropriate securitymeasures and may only process personal data in accordance with our instructions. 

International Transfers 

Where personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are implemented in accordance with UK GDPR requirements, including adequacy regulations or approved contractual mechanisms. 

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, regulatory, contractual, and operational requirements. 

Event and marketing contact information will typically be retained for up to 12 months unless: 

• You maintain an ongoing relationship with us 

• A longer retention period is required by law or contract 

• You provide renewed consent for ongoing communications 

Where you unsubscribe from communications, we may retain limited contact information to ensure your preferences are respected and to maintain suppression lists so you are not contacted again unintentionally. 

Under UK GDPR, you have the right to: 

• Access the personal data we hold about you 

• Ask us to correct or update your data 

• Ask us to delete your data 

• Withdraw your consent to receive marketing communications at any time 

• Unsubscribe from our emails at any time using the unsubscribe link in any email we send you 

• Request restriction of processing 

• Object to certain types of processing 

• Request transfer of your data to another provider where applicable 

To exercise any of these rights, please email us at enquire@mavenscloud.com and we will respond within 30 days. 

If you are dissatisfied with how we handle your data, you may contact the Information Commissioner's Office at https://ico.org.uk. 

Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

If you have any questions about this privacy policy or how we handle your data, please contact: 

Mavens Cloud Limited 

Mansion House, Manchester Road, Altrincham, Cheshire, WA14 4RW 

Email: enquire@mavenscloud.com 

 Company registration number: 14897130