The Profitability App
The Profitability App is a connected planning solution built on Anaplan that helps organisations understand what truly drives profit. It unifies data, cost allocations, and performance insights into a single platform, giving finance and business leaders real-time visibility across clients, products, and business lines. With scenario modelling and transparent allocation logic, teams can identify inefficiencies, optimise pricing, and make smarter strategic decisions that improve margins and growth.
THE MOST COMPREHENSIVE
COST ALLOCATION & PROFITABILITY ANALYSIS SOLUTION IN THE MARKET
Uncover new, actionable insights that facilitate strategic and impactful decision-making.
Mavens Cloud collectively allocates billions in annual operating costs to revenue-generating areas, each unique to our clients. Using Anaplan as the platform, our customers have realised significant value and improvement in financial performance.
3%
Decrease in
Cost Income Ratio (CIR)
7%
Improvement in
Cash Generation
20%
Reduction in
Annual Operating Costing
Within a year, our most recent client yielded a substantial
return for shareholders.
Built for Profitability
End-to-end automation from data management to reporting.
Fair and transparent allocation logic natural-language explanations for every cost driver.
Optimised performance rapid analysis and scenario modelling.
Forward-looking insights understand the impact of market and strategy shifts in real time.
Modular integration compatible with treasury, pricing, AUM forecasting, and performance fee models.
Efficiency in Every Driver
Multi-dimensional view of profitability across several business lenses e.g. product, client, channel, strategy, geography much more.
Full-loaded costing understand direct vs. indirect and controllable vs. non-controllable costs against revenue generation.
Multi-layered allocation engine that handles all interdependencies, cross-holdings and any required revenue allocations or cross-holdings.
Instant response to impacts from other internal or external pressures e.g. pricing reductions or unforeseen inflationary costs
Real-time scenario analysis and transparent allocation reasoning means teams spend more time providing insight.
Business Value Creation
Up to 70% reduction in FTE effort via automation.
1–5%+ improvement in CIR through transparency and efficiency.
Improved pricing strategy protects margins and strengthens competitiveness.
Enhanced visibility into cost drivers reveals new performance opportunities.
Focus on high-margin areas and strategic redeployment of resources.
Live in 12 weeks.